How to Add a Video Knowledge Base to Your Website?

How to Add a Video Knowledge Base to Your Website?

2 Mar 2024

Your customers expect instant access to information. Gone are the days of waiting on hold for customer service or sifting through lengthy text-based manuals. Videos, with their engaging format and ability to convey complex information efficiently, are rapidly becoming the preferred method of learning and problem-solving.

This is where a video knowledge base comes in. By hosting and organizing your essential information in a readily accessible library of video tutorials, FAQs, and how-to guides, you can empower your audience, improve user experience, and reduce your support load. And, with the right tools, creating and integrating a video knowledge base into your website is easier than ever.

Why Consider a Video Knowledge Base

The traditional text-based help center or knowledge base is being challenged by a dynamic and engaging alternative—video knowledge bases. While text has long been the preferred medium for conveying information, the shift in dynamics towards video content is undeniable, and businesses are recognizing the myriad benefits that come with embracing this change.

1. Engagement Redefined

Text-based information, although informative, often lacks the ability to captivate and retain the audience's attention. Videos, on the other hand, provide a multi-sensory experience, combining visuals, audio, and sometimes animations to create a compelling narrative. This engagement not only enhances the learning experience but also ensures that users are more likely to retain and recall the information.

2. Efficient Communication

In our fast-paced world, time is of the essence. Video knowledge bases allow businesses to convey complex concepts or procedures more efficiently. Users can absorb information at their own pace, replaying segments that require additional understanding. This not only saves time for the user but also reduces the likelihood of misinterpretation, enhancing the overall user experience.

3. Visual Appeal

Humans are inherently visual beings. The inclusion of images and graphics in text-based knowledge bases is beneficial, but videos take visual appeal to the next level. Complex ideas can be simplified through demonstrations, walkthroughs, and real-life examples, making it easier for users to grasp concepts that may otherwise be challenging to understand through written explanations alone.

4. Global Accessibility

Videos transcend language barriers and cater to a diverse audience. Visual demonstrations often communicate more universally than written content, enabling businesses to connect with a global audience effortlessly. This accessibility factor is particularly crucial for companies operating in international markets or catering to a multilingual user base.

5. Enhanced Brand Personality

Beyond conveying information, video knowledge bases provide a unique opportunity to showcase your brand's personality. Through well-crafted videos, you can inject humor, empathy, or any desired tone, creating a more memorable and personalized interaction with your audience. This helps in building stronger connections and fostering a positive perception of your brand.

6. Adaptation to Learning Preferences

People have different learning preferences, and videos accommodate various styles. While some individuals prefer reading and absorbing information through text, others find visual and auditory methods more effective. A video knowledge base caters to both, offering a versatile learning experience that resonates with a broader audience.

7. Future-Proofing Your Content

As technology advances, so do user expectations. Embracing video knowledge bases positions your business at the forefront of innovation. Staying ahead of the curve not only demonstrates a commitment to evolving with technology but also future-proofs your content, ensuring it remains relevant and effective as communication methods continue to evolve.

The shift towards video knowledge bases is not just a trend; it's a strategic decision to enhance communication, improve user experiences, and future-proof your content in a rapidly changing digital landscape. By considering the engaging nature of videos, businesses can create a more dynamic and effective knowledge base that meets the evolving needs and preferences of their audience.

Building Your Video Knowledge Base with WowTo

Building a video knowledge base can be incredibly valuable for both your users and your business. However, choosing the right tools can make or break the entire process, especially for first-timers. Let's face it, video creation can be daunting, and the technical complexities of video editing software can further hinder progress.

Adding to that, you need a reliable platform to host those videos. Compatibility with your editing tool, budget constraints, and the ability to customize the look and feel of your knowledge base with your website, are all crucial factors to consider.

Creating and managing a video knowledge base often feels like a monumental task. But what if there was a tool that streamlined the entire process, from video creation to hosting? Enter WowTo.

WowTo is designed to not only address these common challenges but also make the entire experience from crafting your videos to showcasing them a breeze. Stay tuned to learn how WowTo simplifies video knowledge base creation and empowers you to deliver an exceptional user experience.

What is WowTo

WowTo is an innovative AI-powered platform designed to simplify the creation of step-by-step tutorial videos while seamlessly organizing them into visually captivating knowledge bases. With its user-friendly Google Chrome extension screen recorder, WowTo empowers users to effortlessly capture detailed instructional videos. This feature is particularly advantageous for elucidating intricate aspects of your software products, providing a dynamic visual aid for users seeking comprehensive understanding.

The versatility of WowTo extends beyond screen recording, offering alternative methods to craft videos. Users can upload their own screenshots or videos, or convert existing PDFs and PowerPoint presentations into engaging video content. Once the visual components are prepared, the process is streamlined further by simply typing a script for each frame. WowTo then employs its extensive range of AI voices to automatically convert the script into a polished voiceover, adding a professional touch to your tutorials.

What sets WowTo apart is its remarkable accessibility. This tool requires no technical or coding proficiency, making it an ideal solution for individuals and businesses alike to effortlessly build and host a video knowledge base on their website. Whether you are a tech enthusiast or a non-technical user, WowTo ensures a hassle-free experience, enabling you to harness the power of video communication without any steep learning curve.

In the following section, we provide a comprehensive step-by-step guide on seamlessly integrating WowTo's Video Knowledge Base onto your website.

#Step 1 - Getting the Visual Content Ready

The first and most crucial step in building a video knowledge base is crafting compelling visual content. And this is where WowTo truly shines.

Let's explore the diverse creation options offered by WowTo:

A. Google Chrome Extension

A beloved and widely embraced feature within WowTo is its Google Chrome Extension, a tool that has earned its popularity for simplifying video creation. This extension stands out as one of the most efficient and user-friendly methods for swiftly crafting step-by-step instructional or how-to videos. With the extension, users can seamlessly leverage both screen capture and screen recording options to produce engaging workflow videos that effortlessly guide viewers through various tasks. This functionality not only enhances the ease of content creation but also ensures that users can efficiently communicate complex processes, making WowTo's Google Chrome Extension an indispensable asset for creating impactful and informative visual content.

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With the Chrome extension, creating engaging video content becomes intuitive and efficient, even for those with no prior video editing experience.

B. From Scratch

Alternatively, WowTo offers a straightforward approach to video creation with its intuitive video editor. This user-friendly feature allows you to build your videos from scratch effortlessly. By simply adding your images, screenshots, or video recordings as individual frames, you can swiftly assemble visuals for your video content. It's as easy as that – a hassle-free process that transforms your raw assets into a polished and cohesive visual narrative.


C. From PDFs and PPTs

WowTo's versatility extends beyond traditional content creation by offering a seamless transition from PDFs and PPTs to engaging videos with just a click. This innovative feature goes beyond restrictions, allowing you to effortlessly convert your existing PDFs and PowerPoint presentations into dynamic and compelling videos. With WowTo, a single click unlocks the potential to transform static content into an engaging visual experience, offering a quick and efficient solution for breathing new life into your existing materials. It's a powerful way to repurpose your content effortlessly and ensure its resonance in the dynamic landscape of video communication.


D. BYOV (Bring Your Own Videos)

If you've already created videos using platforms like Synthessia, WowTo makes it easy to bring them into our ecosystem. No fuss, just a straightforward process. In the upcoming section, we'll delve into WowTo's feature-rich library, showing you how to enhance your videos effortlessly. Once you're ready, host them on your website using WowTo's dedicated video hosting platform. WowTo simplifies the integration of your existing content, offering a unified solution for managing and showcasing your videos. Stay tuned for the next section to unlock the full potential of WowTo's features.


WowTo empowers you to craft impactful video content effortlessly, eliminating the need for technical expertise. With a range of user-friendly options at your fingertips, creating engaging videos becomes a seamless process. Stay tuned as we guide you through the next steps in enhancing these videos, elevating them to a new level of engagement and richness. The journey to compelling visual storytelling is just a step away with WowTo.

#Step 2 - Editing Your Videos

Having collected your visual content through your preferred method, the next crucial step is enhancing it with audio to create a visually appealing masterpiece. Forget complex editing software and hefty investments – WowTo empowers you to create professional-looking videos effortlessly.

Here's how WowTo's editing features help you elevate your content to the next level:

  1. AI-Powered Scripting & Voice-Over: No need for separate scriptwriting! Simply type your narration for each frame, and WowTo's AI engine will automatically convert it into a professional voice-over with over 300 customizable AI voices to choose from.
  2. Targeted Annotations: Use the rich annotation library to highlight key areas of your video, blur sensitive information, and guide viewers' attention precisely where needed.
  3. Enhanced Audio & Visuals: Infuse your videos with background music and transition effects for a seamless and engaging experience. Create custom intro and outro slides to brand your knowledge base further.
  4. Integrated Stock Media: Elevate your visuals with stunning stock images and videos readily available within WowTo's extensive library, saving you valuable time and resources.

#Step 3 - Generate Your Video

With both your visuals and audio perfectly set, the moment has arrived to make your video a reality. You might be thinking this is where it gets challenging, but here's the surprise – this step is the easiest of them all. Simply click on the 'Generate Video' button, and voilà, your video is ready. Moreover, you have the option to add support for more than 20 languages at this stage, ensuring your content reaches a global audience. The best part? No need for hefty voice-over expenses or translation artists. WowTo makes the finalization of your video a seamless and accessible process.

#Step 4 - Host Them on the Video Knowledge Base

You are now just one step away from launching your impressive video knowledge base on your website. WowTo empowers you to achieve this seamlessly, ensuring your knowledge base looks cohesive and professional, perfectly integrated with your website's design.

Create a Stunning and Functional Knowledge Base with WowTo:

  1. Effortless Hosting & Customization: Forget about complex hosting processes. WowTo hosts your videos directly and offers a wide range of customization options. Choose from 8 pre-designed layouts to match your website's aesthetic, or customize colors and styles to seamlessly align with your brand.
  2. Performance & User Experience: WowTo prioritizes performance and user experience. Their platform utilizes a global CDN to deliver your videos quickly and efficiently to a global audience. Additionally, optimized static pages and search engine optimization (SEO) features ensure your knowledge base loads fast and ranks well in search engine results.
  3. Collaboration & Scalability: Encourage collaboration within your team. WowTo enables unlimited team members to create videos and contribute to your knowledge base, accelerating the growth and development of your valuable resource.
  4. Enhanced Search & User Control: Help users find answers effortlessly with WowTo's powerful search functionality. Additionally, empowers users with configurable options for each video, allowing them to enable subtitles, choose their preferred language, and more.

#Step 5 - Make Your Video Knowledge Base Accessible

Hold on, because we're about to reveal the best part. Creating your video knowledge bases with WowTo comes with a game-changing feature: the WowTo In-app video widget. This widget ensures your videos are readily accessible to your users right where they seek information, eliminating the need for cumbersome navigation. Enabling the widget is a breeze – just copy the script into the "head" tag of your website, and upon publishing, witness the WowTo knowledge base widget seamlessly in action.

The flexibility doesn't end there. Choose to display the widget within your app or on your website – the choice is yours. Details are paramount, and WowTo understands that. Customize the widget to align seamlessly with your brand guidelines, ensuring a cohesive and professional representation.

Now, if you're utilizing the Intercom messenger app for customer communications, here's the cherry on top. With the WowTo app for Intercom, you can showcase your entire video knowledge base directly within the Intercom messenger, eliminating the need for a separate widget.

WowTo - The Perfect Video Knowledge Base Builder

Clear, engaging, and readily accessible information is crucial for users and businesses alike. Video knowledge bases are rapidly becoming the preferred method of delivering this information, offering a more engaging and efficient experience compared to traditional text-based resources.

WowTo stands out as the ideal solution for businesses looking to create and deliver exceptional video knowledge bases. Its user-friendly platform makes video creation and editing effortless, even for those with no prior experience. Furthermore, WowTo seamlessly hosts and integrates your knowledge base within your website, ensuring a professional and consistent experience for users.

But WowTo doesn't stop there. In-app widgets and Intercom integration ensure your knowledge base is readily accessible to users exactly where they need it, further enhancing user experience and streamlining support processes. Additionally, WowTo's commitment to continuous improvement and new integrations ensures your knowledge base remains future-proof, adapting to evolving needs and technologies.

Ready to take the first step towards empowering your users and simplifying your support processes? Get started with WowTo's free plan and experience the power of video knowledge bases firsthand. Create your first knowledge base with 15 videos absolutely free and discover the difference WowTo can make. Sign up now and empower your users today! If you have any questions, our team is happy to help. Call us or visit our website for further information.