7 Industries Where Knowledge Base Videos Can Benefit

Businesses and institutions constantly seek new ways to quickly demonstrate the solution to problems and educate users on the different features of their products or services.

One effective way to achieve this is through knowledge base videos. These short, informative videos can give customers, employees, and students valuable product, service, and process information. 

From customer service to healthcare, knowledge base videos can benefit various industries. 

In this article, we’ll explore the benefits of knowledge base videos in different industries and give practical examples of how they can help organizations meet their goals.

What Are Knowledge Base Videos & Why Do They Matter

A knowledge base video is designed to teach viewers about a specific topic. For example, how to use a software tool or perform a particular task.

Knowledge base videos are created to provide an easy-to-understand explanation of complex concepts. They commonly feature visual aids, animations, and a narrator who speaks clearly in easy-to-understand language.

A great example of knowledge base video is this demonstration of how to use page transition in Elementor. It has been viewed more than 23,000 times on YouTube and has dozens of comments from the community.

Individuals, organizations, or businesses create video knowledge bases to educate employees, customers, or the general public. Videos are preferred for the following reasons:

1. Effectiveness: Recent Studies have shown that people remember 95% of messages delivered through video content and only 10% when it’s delivered as written content.

1. Accessibility: Videos provide a visual and audio format accessible to people with difficulties reading or understanding written content. They can also be watched anytime and from anywhere, making it easier for people to access them on a need basis.

1. Efficiency: Knowledge base videos are an efficient way to deliver information. For example, a short video tutorial can explain a process quicker than a written document, saving the content creator and viewer time.

1. Metrics: If you’re using a video-sharing platform that shares analytics, you can get accurate data on the efficacy and reach of your knowledge base videos.

Using knowledge base videos increases the likelihood that your audience will understand and remember the presented information. 

It has never been so easy to create a video knowledge base. AI-powered tools like WowTo.ai have simplified the process, enabling companies to build and host their own how-to videos in minutes. 

7 Industries Where Knowledge Base Videos Can Benefit

As we’ve established above, knowledge base videos have numerous benefits for the creator and the viewers. Next, we dive deeper into the various industries where knowledge base videos can be helpful.

Education

Knowledge base videos can supplement traditional teaching methods, providing students with a more engaging way to learn and retain complex concepts.

Research suggests that using videos in teaching may help 94% of students retain information and improve their academic performance.

Educators and professors can use videos to teach science, history, and other concepts at different educational levels.

For instance, let's say a teacher wants to explain the water cycle to their students. 

Instead of relying solely on a textbook or lecture, the teacher could create a knowledge base video that uses visual aids such as animations, graphics, and real-life examples to illustrate the various stages of the water cycle.

Using a knowledge base video helps the teacher enhance their students' understanding of the concept and helps them retain the information. 

Healthcare

Knowledge base videos are a powerful tool in the health sector, offering numerous benefits for healthcare providers and patients.

Health institutions can use knowledge base videos to educate nurses and doctors about new treatments and how to use new equipment.

Knowledge base videos can also be used in healthcare to explain ailments and treatments to patients and their families. 

This can help save time for healthcare providers because they can direct patients to the video instead of spending time repeatedly explaining the same information.

For instance, below is a video by the Utah Department of Health explaining how to properly use an inhaler for patients with asthma.

The video demonstrates how to use the inhaler step-by-step, providing information on the correct dosage and explaining how to clean and maintain the inhaler. 

The video helps patients understand the correct way to use their inhalers, reducing the likelihood of medication errors. 

In addition, the video can be accessed by patients at any time, reducing the need for repeat appointments or phone calls to clarify instructions. The use of video is increasing drastically in the industry. 

Knowledge base videos can be a valuable tool in the health sector, helping improve patient education, treatment, and efficiency in healthcare delivery.

Manufacturing

Knowledge base videos can provide a range of benefits for employees and customers in the manufacturing industry. 

They can be used to explain how to operate a new piece of machinery and the features of new products.

For example, the knowledge base video could demonstrate how to safely start and stop the machinery, adjust settings, and troubleshoot common issues. 

By creating a video knowledge base, you can also train new employees by providing them with instructional videos, thus reducing the requirement for additional training sessions.

Customer service

Knowledge base videos can be a great addition to a customer care strategy. They can help customers quickly find answers to their questions without having to wait on hold or speak with a customer service representative. 

For instance, if you’re selling software, one of the most common questions your customers ask is how to use a particular software feature. 

Rather than subjecting customers to lengthy holds when contacting customer service, you can develop a comprehensive video knowledge base encompassing the most frequently asked questions. This resource would guide customers through the necessary steps to utilize the feature effectively.

In the video, you could demonstrate the feature using screen recordings and narration. This would allow customers to see exactly what they need to do, making it easier for them to understand and follow along.

By using a video knowledge base, you’re offering a self-service option that allows customers to find answers quickly, saving them time and frustration. It also helps reduce the workload for your customer service team and foster customer success.

Technology

Knowledge base videos can help provide technical support and improve customer experience in the tech industry. 

For instance, they can be used to provide onboarding and training materials for new customers. 

The videos can walk users through the initial setup process, introduce them to key features, and provide tutorials on how to use the product.

The videos can also provide troubleshooting assistance for common technical issues. 

For example, walking users through step-by-step solutions to common problems, helping them quickly resolve issues independently.

Retail

If you’re in retail, you can use knowledge base videos to educate your customers about your products and services. You can do this through short, informative clips that provide customers with useful information on how to use or maintain the products they have purchased.

Using knowledge base videos in retail helps improve customer satisfaction in the following ways:

1. Helping customers understand how to use products properly, which reduces the likelihood of returns and complaints. 
2. Providing educational content helps retailers increase customer engagement and create a stronger connection with their audience.
3. Providing customers with support at a lower cost than traditional methods, such as phone support or in-store help.
4. Building a positive reputation as a knowledgeable and helpful resource for their customers, increasing customer loyalty, and encouraging repeat purchases.

Finance

Sometimes, financial products and services may be difficult for customers to understand. 

Knowledge base videos can be used to break down complex financial concepts into simple, easy-to-understand terms. This can help customers make informed decisions about their finances and feel more confident in their choices.

For instance, if a bank has launched a new credit card with various features and benefits, such as cashback rewards, travel perks, and a low annual fee, they can create a video knowledge base to help customers understand these features.

The knowledge base videos can cover the following topics:

1. How to apply for the credit card
2. How to activate and use the card
3. How to access and use travel benefits
4. How to avoid common credit card fees
5. How to earn and redeem cashback rewards

These videos can be uploaded to the bank's website, social media channels, and mobile app, making them easily accessible to customers.

Start Creating Your Knowledge Base Videos 

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As we've established, knowledge base videos can be a powerful tool for businesses and institutions looking to improve customer service, employee training, and user experience. 

By providing easily accessible and informative video content, organizations can reduce support costs, increase customer engagement, and build brand loyalty. 

Whether it's in customer service, tech, education, healthcare, or any other industry, knowledge base videos can help organizations better serve their customers and achieve their goals. 

As technology continues to evolve, we can expect to see video knowledge base becoming an increasingly essential part of the modern business toolkit.